Radio Exam Question

How does the Radio one Breakfast Show reach its audience?

The BBC's mission is to inform, entertain and educate its audience demographic of around 14-24 year-olds, and to put them at the heart of everything they do. They do this successfully in a myriad of ways, such as playing popular, modern music frequently, informing them with up-to-date, politically unbiased Newsbeats with a range of different topics, such as sport and weather. This significantly fulfills the BBC remit, as they are providing their demographic audience with what they have promised.

The BBC also intend to offer value for money for their audience demographic, and by involving them in their show, they are entertaining and nurturing their demographic, as being inclusive with people is vital to keep the listeners engrossed and connected; Greg James is a vital factor within their success criterion, as his jocose, down-to-earth, and communicative personality is a substantial way to compel his audience to listen, and involve themselves. In a current article, Greg James claims that he wanted the BBC Radio Breakfast Show to be a "safe place for people to confess things and be weird," which is critical for the listeners in this day and age, as people want a quirky, inclusive and safe place to be able to indulge in, especially during early morning. In addition to this, Greg James' unconventional, yet fun and nationwide proposition of the "Pass the Pasty" after hearing that a listener had never tried a Cornish Pasty. Therefore, what would do you do? You pass the pasty like a parcel between listeners, which reached her after 19 stops, 674 miles - in four days; she could have gone to Tesco, yet that wouldn't make for a good Breakfast Show, would it?

Moreover, the Breakfast Show uses digital convergence, for example, tablets, speakers, radios (obviously) mobile phones, music apps and social media to drive their mission and values of entertaining, informing and educating, and ensuring that their station can be reached with ease, no matter where or who you are; this again effectively increases their psychometric audience profile, especially within the younger audience, as this generation are seamlessly operating technology; this is also certified by RAJAR figures that  92% of 9-14 year olds claim to personally own at least one digital device. Smartphone ownership is highest among 13-14 year olds, a recent study shows.
In regards to the older audience, (from 15 upwards) 36 million adults tune into the radio via digitally enabled platforms, each week. These statistics signify that the BBC have adapted to our evolving planet, and are finding simple, effective ways to be available to anyone, anywhere, at any time - this is what makes the BBC's Radio One Breakfast Show commendable with its purpose.

Overall, the Radio One Breakfast Show has sky-rocketed with their success and the quality of their show, ever since Greg James has taken over from Nick Grimshaw. Their adamance and passion can be clearly observed through their behaviour and attitudes to involving their listeners and inflating their demographic.